What are fashion blogs?

Fashion blogs
What are fashion blogs?

Fashion blogs. A fashion blog is a web page that is solely or primarily dedicated to the coverage of fashions in industry, clothing, accessories and personal style. It’s also made up of information about a particular subject (usually about fashion trends and their impact on the way ordinary people dress and present themselves).

A fashion blog can cover a huge variety of subject matter from specific items of clothing and accessories, beauty tips, trends in various apparel markets, celebrity fashion choices and street fashion trends to shopping blogs, similar to the content of fashion magazines. While some fashion blogs focus more on fashion advice (especially articles that discusses clothing fit, the matching and complementing of their colors, and other information on clothes wearing and care, along with prescriptive advice on adhering to basic standards and recent fashion trends. Others simply feature how-to articles for the lay readers.


  • Fashion blogs bring about social change: As fashion blogs are fully driven by trends in and out,  this bring about a new era of innovation to the social dynamics of mass media and fashion consumption in our modern society.
  • Fashion blogs expose readers to latest run way trends from fashion items like shoes, handbags, sandals, wristwatches, etc. To outfits that are worn by regular people and clothing found on the street and best to be worn for certain geographical locations and ceremonies.
  • Some blogs categories like shopping blogs, gives shopping advice, liberally laced with consumer recommendations”, and some fashion retailers can also use this medium to promote their own products that they will love to offer customers.

The enormous growing number of fashion blogs and shopping-related blogs that are owned by either individuals or companies, is an indicator that fashion blogs are a relatively new phenomenon and it may be difficult to determine exactly who created the first fashion blog with absolute certainty. But, one thing that is common with these blogs is that they have become highly profitable, and their influences the fashion industry is growing.

Fashion blogs are increasingly becoming a part of the mainstream fashion press. This goes to show that indeed the caliber of publications writing that fashion bloggers write about fashion is to give an indication of their perceived importance in the media to the general interested audience with emphasis on the latest fashion and beauty news. Fashion blog trend has truly taken the world of internet by storm. It is one of the most popular kinds of blogs that can be found on the internet today. Some fashion blogs are ran by renowned fashion designers, while a vast majority of them are actually ran by amateurs who like to mix and match their clothes and bring in new style into the day to day fashion trends that exist in the world. A fashion blog can be of many different kinds for e.g. Indian fashion blogs may give you tips on what kind of saree to wear if you have a party to attend, while other blogs might give you tips on how to dress for work.

In summary, the advent of fashion blog has truly bring about a new revolution to mainstream press. Few of this changes is that one can easily get free access to information on how to sniff out a bargain and save money on food, fashion, furniture, gardening, decorating and even life’s little luxuries.


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