So you’ve probably asked yourself how brand influencers and celebrities make money on Instagram and you have wondered if and how you can also do what they do to cash in some of that paper?
Well, if you have, then you’re in luck because this article will give you insights on how you too can make money using hashtags and filters.
The following will tell you exactly how celebs do you and how you can too.
- Affiliate marketing: As the name suggests, this is when you affiliate yourself with a certain brand or product and each time you generate a sale for your client, you get paid a portion of that sale.
As Instagram is a highly visual platform, you basically post awesome images promoting your brand as well as your affiliates (client/brand sponsor) and drive traffic and sales by providing a link to the client’s page where followers can buy the product.
Every time someone buys from the client through your link, you get a commission. There are lots of companies that you can do this with, including Amazon, Stylinity, Ebates, Sharesale and loads more out there. It is important to note that you must consider your niche before you choose an agent to affiliate with.
Go for a company that will help you achieve your brand goals. For example, if you’re a fashion blogger, go for a program that is great for fashion bloggers. If you’re into health, weight loss and the like, choose a program that will offer you and your followers’ great discounts on health products and so forth.
2. Sponsored posts: This is normally for Insta-users with a large following and it is when a big brand (or not so big but the idea is that it must be a brand) approaches the influencer to represent their brand by endorsing their products in one of the posts on Instagram. These posts normally have links to the sponsor’s page or mention the sponsor in the caption or the hashtags.
As previously stated with affiliate marketing, it’s important to always agree to products or services that help you promote your specific brand and help build your following in the circles you want to grow in.
For example, if you’re looking to tap into the fashion market, agreeing to have names like FashionNova, Macys, etc on your page will help you achieve premium fashionista blogger/influencer status.
Don’t just agree to have sponsored posts for the sake of having money in the bank. In the long term, this does more damage to your brand and credibility than you may realize, so always choose companies that will help you grow in the areas you want to grow in.
Great apps you can use to get land sponsored content include Tapinfluence, Crowdtap, Zoomph and Group High amongs others. Try your hand on Google to find the best one for you.
3.Sell your photos and other stuff: As Instagram is a photo sharing app you can take pictures and try to sell them online. The best way to do this is to consider the different niches on the platform like health, makeup, weight loss, plus size, bikinis, fashion etc. And decide which one you want to tap into, take pictures reflecting this niche then finding people to sell your images to.
Marketplaces like 500px, Printful, Teelaunch and Twenty20 are helpful because not only do they guide you on where you can sell your photos but they also let you put your photos on phone cases; pillows and any other place that will help you get noticed and get monied!
Before you can even start thinking about making money through anyone of the above mentioned, you need to make sure that the following are in check:
The Best Times, On Average, To Post On Instagram
- Post A LOT! But as with all things, (or well, most) quality over quantity. Make sure you post quality pictures that are clear, interesting and have great lighting. This will attract followers to your page. Quality doesn’t always mean you have to break the bank. If you can afford it, then by all means, go for the best digicam, Polaroid or camera compatible phone you can get. But if, you’re like most of us, and live on a budget, there a thousand of perfectly affordable devices that provide great image quality, which you can use for your page.
2. Use the right keywords descriptions and hashtags in your bio (where you describe yourself). This helps with making your page easy to find with your followers and fans.
3.Speaking about hashtags, always make sure that the ones you post are in line with the actual post. For example, if you just went for a run, have a great bod and hope a sports clothing sponsor will spot you, you need to use hashtags like #bodygoals #fitnessmodel #summerbodymissions, etc.
4.Like, comment and rehash your follower’s posts– this is called engaging, which makes you more approachable and likable in the eyes of your followers. When followers feel like an Insta-celeb is real and responds to their likes, comments and shares, they take a liking for them, thereby drawing in more followers for the social media icon.
Good luck with getting those likes, views, reposts and engagements! Also, remember to ask your followers to turn on the notifications for when you post. Also, make sure you follow your competitors, watch what they do, take notes, research EVERYTHING from which hashtags to use to which niches are most profitable and the trends in those markets. Lastly, be patient, becoming a brand takes time and this is especially the case on platforms like Instagram.
Xoxo see you on the ‘Gram!